Why Sample Boards Are Essential for Timber & Wood Flooring Companies

Image of a timber flooring companies sample board used in a blog post about Sample Display boards for Timber and Wood flooring companies

09Jul,2025

Why Sample Boards Are Essential for Timber & Wood Flooring Companies

BY : Russell Fairweather

Showcasing Engineered Timber & Decorative Wood: Why Sample Boards Are Essential for Timber Flooring Companies

For businesses working with engineered timber, decorative wood acoustic or fascia panels, or tongue and groove flooring, a strong first impression matters. Whether displayed in a showroom or presented at a client meeting, high-quality sample boards offer a practical and professional way to showcase the beauty and craftsmanship of your timber products.

At The Sample Board Co, we help timber companies across the UK create sample displays that combine style, durability, and clarity — giving your products the attention they deserve.

Why Timber Sample Boards Are a Must-Have

Wood is a tactile, visual product. Customers need to see the grain, feel the texture, and understand the finish — all at a glance.
A well-designed sample board puts this information front and centre, providing a clean, structured layout that’s far more impactful than loose samples or brochures.

For engineered timber and decorative wood products, this is especially important. From parquet panels to tongue and groove floorboards, customers often compare multiple wood types, colours and finishes before making a decision.

Key benefits of timber sample boards include:

Professional Presentation – A consistent, branded layout builds trust and reinforces your identity.
Portability – Ideal for trade shows, site visits, or client consultations.
Durability – Our boards are made from solid foam PVC, designed to withstand frequent handling without warping.
Customisation – Add logos, detailed product info, or QR codes to help customers explore further.

What Makes an Effective Timber Sample Board?

Your sample board should do more than display a product — it should support your sales conversation. That means every board should be built with strategy as well as style.

Here’s what to include when designing yours:

Detailed Product Data – Include timber species, grade, finish type (e.g. brushed, oiled, lacquered), plank width, thickness, and installation method.
Clear Branding – Use your company’s logo, fonts and colours to create brand consistency.
Smart Layout – Make full use of space to show off wood grains and edge profiles.
Transport-Friendly Features – Cut-out handles and lightweight materials keep things practical for your sales team.
High-Definition Printing – Use printed visuals to show finished installations or product variations.

What Should Your Timber Sample Board Communicate?

The goal is to inform and inspire — and to help your customer make a confident decision. Each board should clearly display:

Plank size and thickness
Timber species and grade
Surface finishes (e.g. wire-brushed, smooth, hand-scraped)
Recommended uses (residential, commercial, underfloor heating compatible)
Maintenance tips and technical specifications
Colour range and compatible trims or accessories

With this information in hand, your customer leaves better informed — and your sales team is fully equipped to respond to questions on the spot.

Why We Use Foam PVC for Sample Boards

We use high-quality foam PVC to construct our timber sample boards. Here’s why it works so well for wood display:

Moisture Resistance – No warping or deterioration, even in damp environments.
Smooth Print Surface – Perfect for high-resolution branding and imagery.
Lightweight Yet Rigid – Easy to transport, strong enough for repeated use.

Helping You Build Better Showroom Displays

Whether you’re displaying engineered oak, decorative pine panels or tongue and groove floorboards, a thoughtfully designed sample board gives your product range structure and polish.

At The Sample Board Co, we work with joinery companies, timber flooring manufacturers and wood suppliers to create custom sample boards that work both on the wall and on the move.

Looking for a way to help your timber products stand out? Get in touch with us today to discuss a bespoke solution for your showroom or sales team.

Looking for more information on how to order? Check out our guide on ordering your tile sample display boards.

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